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WHAT IS GAME THEORY (AND WHY DOES IT MATTER)?


Game theory is the source code that runs the engine of life.

You might recognize game theory by a few names: cost-benefit analysis, opportunity cost, or goal planning among others.

Whether it's sports, banking, international diplomacy, project management, or choosing what to eat for breakfast and what to wear, game theory underpins everything you do.

If you’ve ever met someone who always seems lucky, chances are that game theory is the root cause (whether they know it or not). Sure, luck isa factor. If it wasn’t, life wouldn’t be as exciting. But you can create your own luck by knowing the other factors you have direct and indirect control over.

At its core, game theory has five main parts. Let’s use trying to get a promotion at your job as the current goal:

  • Players: participants within the “state of play” (you, others trying to get the promotion to the same position, and any decision-makers that choose who gets the promotion).
  • Outcomes: the ways a situation can play out (you get the promotion, you don’t, you do well and get a raise, or you screw up and get fired).
  • Strategies: the means to get a specific outcome (technical employees might emphasize their work quality, while charismatic employees leverage their connections).
  • Restrictions: the rules that players must be aware of and may cause penalties when broken; some of them are universal while others are applied to select players; some are permanent while others are temporary (promotions might only be available to certain players based on how long they’ve been with the company or achievements they’ve made).
  • Variables: the factors that define the other four parts (a limited example would be each participant’s skills, relevance, seniority, and relationship to decision-makers; the rewards or penalties associated with each outcome; and the energy, resources, and time dedicated to each strategy).

If this all seems overwhelming, don’t worry. You already do all this math with everything you do and every decision you make.

We use game theory as our main tool to solve any problems you’re dealing with in your personal or professional life. In turn, our job is to teach you how to be aware of it, understand it, and use it with greater control and intention, helping you build effective strategies to create the life and career you want.

Instead of feeling powerless, adrift, or frustrated that things aren’t working out the way you want, applied game theory lets you regain a sense of power and control by knowing how to traverse life’s chaos.

HOW START 2 CONTINUE CAN HELP YOU ACCOMPLISH YOUR GOALS


While other consultants and coaches may have a one-size-fits-all system that their clients must adhere to, we build our framework around you, your goals, and the ways you want to attain them.

Since everyone’s needs are different, we work together with people, brands, and businesses in the following ways:

BUT WHAT DOES IT COST?


Start 2 Continue offers many free resources to its community members, clients, and other groups we serve (young professionals under 45, content creators, job seekers who’ve been struggling to find work in a chaotic job market, and college students and recent graduates to name a few). To remain flexible and provide access to the skills you need to effectively solve your problems, our clients pay for project credits in $50 increments on a monthly basis. This allows us to focus directly on the highest priority, highest impact work and allows us to grow with you. Besides, if our job is to help you make money (and the main reason is because you need more money), we want to still offer you help that’s impactful, building with you.

Before we start working together, we’ll have an intake meeting to assess your goals, what problems you want to solve, your timeline, and the budget you want to start at. From there, we’ll create a menu of services and how those credits can be applied. Each client works at a different scale and needs something different; often the same client needs different things at different times. Because we also work with clients whose businesses are very cyclical with clear busy and calm periods, unused credits can be banked to ensure work continues happening, even when money gets tight during the off-season.

While we use various models for our project credit system, we’re happy to help build one around your needs, budget, and goals when we have our intake meeting.

CURIOUS ABOUT HOW OUR STRATEGY WORKS? CHECK OUT THIS REAL WORLD EXAMPLE OF HOW WE APPLY OUR COACHING PHILOSOPHY

TESTIMONIALS


“BUT WHAT’S STOPPING ME FROM DOING ANY OF THIS WITH AI?”


The short answer is nothing. With how many “life coaches,” “mindset influencers,” and “efficiency consultants” are often money pits that tell you nothing useful (or just enough useful things to do the bare minimum while getting you to pay them as much as you’re willing to), we don’t blame you if you’d prefer leaning on large-language models (LLMs) like ChatGPT, Claude, Gemini, and others.

However, unless you’re already skilled at verifying responses, these LLMs aren’t going to be much help (they might even make your problems worse). At best, they’re mirrors that provide useful observations and insight, chewing through data much faster than a human could. At worst, they’re engines of sycophancy, agreeing when they shouldn’t and feeding you factually incorrect data that, if you’re unable to interpret it, you have no means of catching those errors. And don’t get us started on AI psychosis.

Put another way, if your mind was a kitchen and every idea you have, a delicious dish, LLMs are a blender: great for smoothies, salsas, even paté… but to make a cake (or, for instance, a video or fully coded application) with just a blender and to pass it off as “just as good” as using an oven, bowl, cake tin, spatula, measuring cups, and recipe card is as foolish as it sounds. The least we can do is acknowledge the blender for what it is and use it appropriately.

What’s more, if you feel the need to outsource the majority of your job to AI (or even to another human), the core of your feeling the need to do this (“work is a necessary evil, nothing I do matters, I can just use this to collect whatever money I can for the least amount of effort, etc.”) is the problem we hope to address.

Your life is worth living, your problems worth solving, your challenges worth overcoming, and you are worth experiencing it all so that you can grow and become more capable, skilled, happy, and connected with the world around you and the people living alongside you. You’re also allowed to ask for help, to be vulnerable and to find people who will handle your heart and intentions with respect and care, and to have allies in the battles you fight in your life. You’re also allowed to have fun and find joy in the challenges you face. They might suck, but how else will you realize your potential if not to test your mettle against worthy foes and challenges?

If this doesn’t convince you, no worries. You’re not our target demo. But if this does resonate, we’re here to help.

Ready to start? Reach out to Metz directly by clicking the button below.

Contact Metz

After all, life’s a game. Play it well.